Objective:

To effectively build a network online and offline by establishing a personal brand, engaging with prospects, and utilizing the personality quadrant to tailor communication.

Key Steps:

1. Establishing a Personal Brand Online:

   • Create an attractive bio with clear calls to action.

   • Post consistently, mix content types, and go live frequently.

   • Engage in conversations and be relatable and vulnerable.

   • Participate in Facebook groups and repurpose content.

   • Focus on building relationships, not just followers.

2. Building Relationships Offline:

   • Attend one big event per year outside of company offerings.

   • Join groups, attend trade shows, and set up tables to meet new people.

   • Follow steps to become a successful network marketing person:

     • Find prospects.

     • Learn to present using tools.

     • Follow up with prospects.

     • Help prospects become customers or affiliates.

     • Learn to help teammates get started for duplication.

     • Promote events for team growth.

3. Finding Prospects and Inviting:

   • Maintain a customer and prospect list.

   • Use strategies to build a VIP list through emails or texting.

   • Approach prospecting as farming, not hunting.

   • Utilize the FORM acronym (Family, Occupation, Recreation, Message) to engage with prospects.

   • Take notes on each person met for future interactions.

4. Understanding the Personality Quadrant:

   • Identify prospects as promoters, helpers, analyzers, or drivers.

   • Tailor communication based on the quadrant they fall into:

     • Promoters: Motivated by fun and social interactions.

     • Helpers: Motivated by helping others.

     • Analyzers: Motivated by accuracy and details.

     • Drivers: Motivated by money, competition, and goals.

   • Use appropriate language to engage and motivate prospects effectively.

Cautionary Notes:

• Avoid spamming, copying others, and posting low-quality content online.

• Do not limit content or ignore comments.

• Tailor communication to the personality quadrant to avoid miscommunication.

Tips for Efficiency:

• Keep track of prospects and interactions in a simple and organized manner.

• Use the law of averages to understand that not every interaction will lead to immediate success.

• Focus on building relationships and adding value to others rather than solely focusing on business outcomes.